Neopets Loading Charactor, Neopets Kacheek Neopets Loading Charactor, Neopets Kacheek Neopets Loading Charactor, Neopets Kacheek


Privacy Policy

Last updated: 26 September 2022

Users’ privacy is important to us, and this Privacy Policy explains how information about you is collected, used and disclosed by NEOPIA META LAB LIMITED (the “Company”, “us”, “we” or “our”) when you use our websites, social media pages, mobile applications, Software and services (collectively the “Services”).

We may change this Privacy Policy from time to time as we add new features or as the law changes. If we make changes, we will revise the date at the top of the Privacy Policy, and may attempt to provide you with additional notice, such as by adding a statement on the website or the app, or sending you a notification through the app. Thus, you should review the Privacy Policy frequently and we highly encourage and recommend you to do so.

This Privacy Policy is also part of the Terms of Service that explain the rights and responsibilities of you and of us when using our apps, and by accessing our apps, you are consenting to this Privacy Policy. If you do not agree with this Privacy Policy or the Terms of Service, you should not use our apps.

If you have any questions, please contact us at [email protected]. NEOPIA META LAB LIMITED is the data controller of your personal information for purposes of the EU General Data Protection Regulation.

Collection of Information

The Company may collect personal information that you voluntarily provide, for example when you create an account, interact with other users, request customer support, subscribe to receive newsletters, participate in surveys or otherwise communicate with us. The types of information we may collect include your account information, contact information, and any other information you choose to provide.

Other information that we may collect automatically is non-personal information, which does not directly identify an individual or a device, for example game scores, game progress, time spent playing, or other game play information. We may collect non-personal information about the use of our Services to help us improve our services.

Use of Information

We only collect, store and use your information if you have consented to it or, to the extent that it is necessary (i) for the provision of our services; (ii) to comply with our legal obligations; or (iii) for the purpose of our legitimate interests, including operating, evaluating and improving our services.

In general, the personal information you provide will allow us to:

  • Provide and deliver our Services.
  • Respond to your comments, questions and requests ad provide customer service.
  • Monitor and analyse usage and activities in connection with our Services.
  • Detect, investigate or prevent fraudulent, unauthorized or illegal activity.
  • Provide contextual advertisement.

Communicate with you about products, services, offers, promotions, events, news and information that we think will be of interest to you.

Marketing and Advertising

If you choose to receive our marketing materials, newsletters and news releases, the Personal Information you have provided us with will allow us to send you messages regarding new features, updates, contests and events concerning our Services or to show you promotions, services or products that might be of interest to you in connection with the Services. You may opt out of this service at any time.

You acknowledge and agree that if you opt out of receiving interest based or targeted advertising, you may still see advertising which may or may not be related to our Services, but the relevant advertising will not be targeted using your Personal Information.

We also use information about you to improve user experience and to ensure that you only see marketing materials that might be of interest to you.

Sharing of Information

The Company may use third parties for the provision of our services, such as payment processing, sending emails, or technical support. We will attempt to ensure these entities follow this privacy policy and agree not to use your information for any other purposes. Please be aware that we cannot control the activities of third parties to whom we provide data, and as such we cannot guarantee that they will adhere to the same privacy and security procedures as us.

In addition, we may disclose your personal or non-personal information to additional parties if we believe we are required to by law, rule or regulation.


We use internal analytics technologies and other automatic tracking and analytic technologies provided by third parties to collect information through automated means, such as cookies, web beacons, web server logs, or other similar technologies in order to adapt our content to your interests as well as to provide and manage the use of the Services.

Third-party analytics tools may use cookies or visitor action pixels to track your behaviours while you are using our Services. These tools may associate the information they collected in connection with the Services with personal information that they had independently collected on other services, as governed by their respective privacy policies. We do not collect or access any data that may be independently collected by these third parties.


We use industry standard security measures to help protect the information we collected. However, no method of transmission over the Internet, or methods of electronic storage can ever be guaranteed secure. The Company cannot and does not guarantee and does not accept liability for unintentional disclosure.

Data Retention

We will only retain personal information for as long as necessary to provide the service. The data will be deleted from our records when it is no longer needed within a reasonable timeframe, unless further retention is required by law.

If you want to remove your information from our services, please contact [email protected].

Use of Services by Minors

Our Services are not directed to individuals under the age of 18, and we do not knowingly collect Personal Information from individuals under 18.

International Users

Please be aware that by providing us with personal information, you understand and agree that your personal information may be stored on servers located outside your resident jurisdiction. However, our collection, storage and use of your personal information will continue to be governed by this Privacy Policy.

Data Protection Rights

You have the right to request that we:

  • (a) Provide access to any personal information we hold about you.
  • (b) Update any of your personal information which is out of date or incorrect.
  • (c) Delete any personal information which we hold about you.
  • (d) Prevent the processing of your personal information for direct-marketing purposes.
  • (e) Provide you with a copy of any personal information which we hold about you.

California Privacy Rights

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the personal information we have shared with third parties for their direct marketing purposes. To make such a request, please write to us specifying “California Privacy Notice” by email at [email protected] or by mail at:

Data Protection Officer (DPO)
Room 2001–2005 & 11, 20th Floor, Harbour Centre
25 Harbour Road
Wan Chai

We are not responsible for notices that are not labelled or sent improperly. Please allow up to thirty days for replies to these notices.


If you have any questions about this policy or our handling of your personal information, please contact us via email at [email protected], or via mail at:

Room 2001–2005 & 11, 20th Floor, Harbour Centre
25 Harbour Road
Wan Chai

We value your feedback at all times. If you have any comments, questions or complaints regarding this Privacy Policy or our privacy practices, please get in contact with us at [email protected].

Greetings, Neopians!

The Neopets Team has taken a close look at every nook and cranny of Neopets, and after doing so, the decision has been made to transition away from the Neopets Metaverse game and redistribute those resources to the development of a game that we feel can better reflect our values and vision.

For those of you who support the Neopets Metaverse project, we appreciate your loyalty and dedication. Thanks to your feedback, we have learned so much through the development process. The lessons we have garnered are invaluable, and we will continue to apply these insights into all our future Neopets endeavours. Since making this decision, we have repurposed some of the best assets from the Neopets Metaverse game while refocusing the core game loop and overall direction.

The Neopets - Genesis Collection, Neopets - Pizzaroo Collection and Neopets - Masterpiece collection are all still available on the open marketplace, and we will continue to support the Web3 community that has embraced ownership of these collections. To learn more, check out our Medium.